Berkeley Estate Asset Management enlisted andseventy to craft a compelling suite of marketing visuals for the sensitive modernisation of a listed Georgian gem in the heart of Mayfair. In close collaboration with Emrys Architects and SY London, we set out to celebrate the building’s legacy while presenting a bold, contemporary vision for its next chapter.
Framed in the quiet symmetry of Georgian design, each composition balances tradition and modernity - a fresh, refined palette softens the space, while styling whispers of heritage and the prestige that surrounds it.
Client
Berkeley Estate Asset Management
Architect
Emrys
Brand
SY.london
Location
Mayfair, London
Services
CGI
Film
Concept design
From a commercial standpoint, the priority was to stretch the budget across CGI and film to authentically showcase the 7,500 sqft space, delivering versatile, editorial-style content aligned with the client’s broader marketing strategy. This included tailored outputs such as a shorter amenity edit for social and suite display, ensuring maximum value across digital and print touchpoints.
A thread of 22 Hill Street’s identity is woven through every frame, subtle touches like a well-placed book, a cushion, or a coffee mug lend cohesion and quiet character, binding the visual story with brand soul.
