Partnering with Format Architects, andseventy developed a series of images and Cinemagraphs for this striking 9,000-square-foot concrete pavilion. Our considered approach to lighting and landscaping allowed us to highlight key architectural views, integrating the home seamlessly with its formal gardens and the mature trees surrounding the site.
Client
Format Architects
Location
Elmhurst, Staffordshire
Services
CGI
Film
Cinemagraphs
Creative Direction
Our digital content not only supported the design development but also proved instrumental in achieving a smooth and successful planning application. The visuals we produced became central to communicating the architectural vision, enhancing stakeholder understanding and ultimately contributing to a highly effective marketing campaign for this distinctive new build.
Working closely with Format Architects, we shaped the interior design through a shared creative dialogue, ensuring the spaces echoed the architectural intent and delivered a seamless transition from exterior to interior.
Cinemagraphs and film allowed us to explore the architecture in time - capturing the gentle movement of light, the rustle of trees, and the shifting ambiance of space. Motion brought a sensory richness, revealing the building’s character through rhythm, atmosphere, and presence.
