andseventy partnered with US developer Longfellow to deliver a full suite of visuals and a marketing film for CamLIFE - a landmark 42-acre life science campus in the heart of Cambridge. The project seamlessly bridges cutting-edge lab facilities with the architectural charm of an original 1850s building. Our creative approach included a two-day talent shoot on site, bringing the vision of innovation, community, and place to life through still and moving imagery.
Client
Longfellow
Architects
Hawkins/Brown
Gensler
Brand
SY.london
Location
Cambridge, UK
Services
CGI
Film
Animation
Concept Design
Central to our creative direction was Longfellow’s branded amenity programme, 'Elevate' a concept that redefines the life science campus experience. We spotlighted moments like painting workshops and flower arranging classes, choosing scenes that celebrate wellbeing, creativity, and connection. These thoughtfully selected concepts not only shaped our visuals but also translated seamlessly into the film, reinforcing the campaign’s message through consistency and contrast. Juxtaposed with scientific precision, the narrative positions CamLIFE as a place where innovation meets a more human kind of progress.
Echoes of the brand’s bold supergraphics, abstract forms and vibrant colours, are woven throughout the imagery, adding a dynamic visual thread that ties the campaign together.
Collaboration with the branding agency SY.london was tightly aligned from the outset, enabling our CGI and photography to serve as a cohesive visual foundation for the wider campaign. Imagery was thoughtfully selected and art-directed in parallel with copy development, ensuring a unified creative direction and impactful storytelling across all brand and advertising touchpoints.
